Below these words, I've embedded the trailer for the new Michael Moore movie. Watch it. Don't worry. This isn't a post about Michael Moore who literally no one can even get angry about any more.
Why did they use that song? Obviously that song is old. Like, by a couple years. That's not a problem. They use old songs in trailers all the time. What bothers me is that they even considered using this song when it became so popular due to its use in the trailer for Pineapple Express. And that was last year. They even used the same editing pattern.
I've been meaning to make a blog post about this for some time, but this trailer finally Andy Rooney'd me over the edge. To me, this is just like when the KFC bowl swept the globe, and Popeyes quickly created the Big Easy Chicken Bowl. Aside from the name being misleading (there was nothing easy about that chicken bowl) it was just taking something that worked for someone else and doing that thing again. Paper Planes was great in Pineapple Express. Paper Planes in Capitalism: A Love Story is the Big Easy Chicken Bowl.
I just watched Days of Heaven last week, and I heard this song. They used this song in the trailer for Benji Button! I understand that it's not generally the filmmakers making these decisions (although for David Fincher it probably was), but they need to stop doing this. Everyone knows that Quentin Tarantino loves to put wacky music in his movies. That's his thing. Whoah, did you expect him to use that Ennio Morricone song in there? What we don't need is for every trailer to use the same recycled music for all eternity. It's not even used to reference anything other than another movie's success. This whole thing is going to cave in on itself while this song plays.
Friday, August 21, 2009
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